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    • Home
    • Buy with us
      • Properties - Coming Soon
      • Stanley Hill
      • Buying with us
    • Sell With Us
    • Rent with us
      • Properties - Coming Soon
      • Renting with us
    • Let with Us
    • About
      • About Holding Homes
      • Accreditations
  • Home
  • Buy with us
    • Properties - Coming Soon
    • Stanley Hill
    • Buying with us
  • Sell With Us
  • Rent with us
    • Properties - Coming Soon
    • Renting with us
  • Let with Us
  • About
    • About Holding Homes
    • Accreditations

Selling With Us

Your Sales Partner

Ready to sell but not sure where to start? At Holding Homes, we make the selling process straightforward—whether you’re moving up, downsizing, marketing an investment property, or handling a probate sale. 


Our team combines decades of industry experience with modern, transparent methods to secure the best possible price for your property. We provide clear fee structures, and take a personal yet professional approach every step of the way. 


We also know that the industry can be full of niche terms, so we have put a handy FAQs page to help you understand anything which may be new to you. 

Fees & Terms

We use a two-part cost structure that sets us apart from both traditional high street agencies and online-only agents: a transparent Marketing & Engagement Fee, and a Sales Commission Fee.

Marketing & Engagement Fees

We offer three standard non-refundable packages and bespoke options to cover the expenses of marketing your property for a 12-week sole agency period.  This includes a 14-day cooling off period, and 8-week break clause.


If your property sells during this time, we deduct the Marketing & Engagement Fee from the final commission. If it does not sell, you keep all marketing assets—such as photos and floor plans—for your own use.  

Sales Commission

Why a Commission Fee on Top of Marketing and Engagement?


We strive for complete transparency, especially when it comes to commissions. The Marketing & Engagement Fees cover our hard costs—payments to trusted specialists like photographers and videographers, plus listing fees. However, these fees don’t include the day-to-day work, expertise, and time we invest in selling your property. That’s where our commission comes in: it funds our ongoing support, negotiation, and dedication to achieve the best outcome for you.


Commission Rates (Minus the Marketing & Engagement Fee Already Paid):


  • 2% for properties under £500,000 (minimum property value £150,000)
  • 1% for properties £500,000 to £2,000,000
  • POA for properties above £2,000,000

Marketing & Engagement Packages

Bronze - £830

Silver - £1030

Silver - £1030

  • For Sale sign
  • Floor plans
  • Basic photography
  • Listings on Rightmove, Zoopla, etc.
  • Advice on property staging
  • In-person viewings


Silver - £1030

Silver - £1030

Silver - £1030

  • For Sale Sign
  • Floor Plans
  • Enhanced photography 
  • Premium online listings
  • Advice and limited assistance with property staging 
  • In-person viewings

Gold - £1440

Silver - £1030

Gold - £1440

  • For Sale Sign
  • Floor Plans and video walkthrough 
  • Enhanced photography and drone footage
  • EPC (if needed)
  • Premium online listings
  • Advice and hands on staging support
  • In person viewings and an Open House event

The Sales Process

Step by Step Guide

No matter if you’re a seasoned pro at selling your property, or you’re making the leap up the ladder for the first time, we’ve put the basic sales steps below.

1. Deciding to Sell

  • Decide on Timing & Budget: Consider the current market conditions, your target sale price, and any renovations or touch-ups needed.


  • Property Valuation: Obtain valuations from a few estate agents to gauge a realistic asking price.


2. Choose an Estate Agent (like Holding Homes!)

  • Compare Services & Fees: Decide whether you prefer a traditional high street agent, a hybrid agency like us, or an online-only platform (we’ve created a handy comparison chart here that outlines the differences).


  • Agree on Contract Terms: Check commission rates, tie-in periods, and notice terms before signing. 

3. Get Your Paperwork Ready

  • Legal Documents: Gather property deeds, planning permission documents, building regulation certificates, energy performance certificates (EPC), and any warranties for recent works.


  • Property Information Forms: Complete the required TA6 (property information form), TA10 (fittings and contents form), and TA7 (leasehold information form, if applicable).

4. Prep & Market the Property

  • Presentation: Declutter, deep-clean, and consider minor repairs or improvements to boost appeal – we provide advice and hands on services for staging your property ahead of a sale. 


  • Photography & Listing: Your agent (or you, if you’re selling privately) arranges professional photos, floor plans, and a compelling property description for listing on platforms like Rightmove, Zoopla, etc. and any optional extras you may have chosen, such as drone footage or video walkthroughs. 


  • Viewings: Host open houses or private viewings. Provide feedback to interested buyers and stay flexible on viewing times.

5. Receive & Negotiate Offers

  • Offer Management: Once you receive offers, you can accept, reject, or negotiate. Your agent acts as a go-between for you and potential buyers.
  • Memorandum of Sale: After accepting an offer, your agent issues a memorandum of sale confirming the agreed price and contact details of both parties’ solicitors. (Note: This stage is not yet legally binding.)

6. Instruct a Solicitor / Conveyancer

  • Legal Process Begins: Your solicitor drafts the contract of sale, responds to buyer enquiries, and works through the conveyancing process.
  • Property Searches & Enquiries: The buyer’s solicitor will conduct searches (e.g., local authority, environmental) and raise any queries. Ensure your solicitor responds promptly to keep the sale moving.

7. Exchange of Contracts

  • Legally Binding Stage: Once both sides are happy with the contract, price, and all conditions, you and the buyer sign and “exchange contracts.” A completion date is set, and the buyer typically pays a deposit (often 5–10% of the purchase price).
  • Deposit Forfeiture: If either party backs out after this point, there can be substantial financial penalties.

8. Completion

  • Final Steps: On the agreed date, the buyer transfers the remaining funds to your solicitor.
  • Ownership Transfers: Keys are handed over, and you officially transfer ownership to the buyer.
  • Post-Sale: Settle any remaining fees (e.g., estate agent fees), and ensure all final bills and local taxes are up to date.

Ready to sell? Have questions?

We are here to make the process of selling your property as easy as possible, so please don't hesitate to get in touch with us to discuss you property sale needs.

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